premier league viewing figures china

Overseas investors have so often attempted to build their own divisions, and to forge successful brands elsewhere. Oscar has just joined Shanghai SIPG from Chelsea for a fee of 52m, despite having long been linked to clubs of the size and prestige of Juventus. The core audience hasnt gone up or down much. [Online]. In other words, about one in four people watching TV at that time were watching MOTD. China is the world's biggest Premier League fan - Rapid TV News Please do not hesitate to contact me. Andrew Walsh, SPORT+MARKT head of international affairs, said: "The explanation for these remarkable figures lies largely in the redistribution of international rights for the start of the new three-year broadcast term last year. Growth was driven by new free-to-air coverage in several countries, notably Brazil and South Africa, while there was also a continued increase in live audiences in the UK. When football resumed in the summer there was much PL instigated ballyhoo about how they had got their biggest ever audience on the BBC of 5.7 million for Southamptons kickabout against City. Chinese spending certainly isn't limited to Tevez, and this for a league with an average attendance of little over 24,000. The lucrative rewards available are encouraging EPL sidesnot to mention clubs further afieldto invest in their relationships with the Asian market. No side in British history has ever come close to shapingtheir identity and their brand imagetoward an Asian audience quite like Cardiff. One only has to look to industry and manufacturing to see that, once China decides to flex its economic muscles, its European rivals struggle to respond in turn. That said, Chinese owners are pioneering in the sheer amount they are willing to spend. In total, the event recorded an average viewership of 514,617 across its 57 hour airtime. English Premier League viewing figures | Sporteology personalising content and ads, providing social media features and to There may be a little evidence that smaller games are attracting less than would be typical and that bigger games are pulling a little more. Currently, you are using a shared account. Chelsea news: The Blues have reportedly been turned down by their former boss as Mauricio Pochettino closes in on manager job. They estimated that big games attract up to 100,000 illegal streams in the UK, but into four figures for less attractive games. Are you interested in testing our business solutions? "Number of TV viewers of the English Premier League in the United States from 2018/19 to 2020/21 (in 1,000s)." Clubs receive a fixed amount for each stage of the Champions League that they qualify for, but there is also money earned via the television "market pool", with UEFA setting a number of criteria for how clubs are paid. But then perhaps a lot of people do just see the headline and the number and absorb it as truth. It suits Chinese Super League owners to keep spending so lavishly, because lavish spending has the potential to compromise the integrity of European football. Premium access for businesses and educational institutions. Beloved as football is in Europe, our domestic leagues are not supported by the limitless economic resources of a global superpower. The J. 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Illegal streaming is an ever-present issue to build into these numbers. READ MORE: The Economic and Cultural Fuel Behind China's Football Investment. university You only have access to basic statistics. During the 2020/21 season, the Premier League The Premier League gets 40 to 50 percent of its income from overseas broadcasts; Germanys Bundesliga is only at about 20 percent. In regards to the future of European football, and certainly the Premier League, we have a tendency as fandom, punditocracy and press to be more than a little parochial. Looking at the bigger economic picture, the outlay of Super League clubs will inevitably drive up the cost of transfers, wages and agents' fees in the major European leagues. suffer a 10.3 per cent year-over-year (YoY) fall, most-watched Premier League final day on record. READ MORE: How Football Explains Capitalism. The audience across Africa was 290m. Accessed May 01, 2023. https://www.statista.com/statistics/240891/geograhical-distribution-of-global-premier-league-tv-audience/, Sports Media Watch. These figures are only for standard in-home viewing and exclude out-of-home and mobile device viewing. Footballs 3pm Saturday blackout: Time to end it or vital to protect To use individual functions (e.g., mark statistics as favourites, set This is why Asian businessessuch as Samsung, Chang and Goldenwayare accruing such enormous expenditure in backing Premier League teams Chelsea, Everton and Swansea, respectively. According to Danny Lee of the South China Morning Post, over 70 percent of the 2.1 billion soccer fans in the world follow the Premier League making it, substantially, the most visible domestic competition among the global public. Video viewership across NBC Sports Soccers handles on Facebook, Twitter and Instagram increased by 63 per cent on 2020/21, while overall engagement on those platforms was up 58 per cent. But equally, few seem to have jumped off the football ship as it runs aground on the rocks of covid-19. For cost savings, you can change your plan at any time online in the Settings & Account section. By continuing to use this site you consent to the use of cookies on your device as described in our privacy policy unless you have disabled them. This matched 2019 as themost-watched final fixture round everwith a TAD of 2.2 million viewers across all platforms. And given their spurious 14 million story, theyre obviously as keen as ever to associate their PL coverage with popularity. viewing figures So, how big a threat is China to European football and the Premier League? Basically, to get to 14 million, Sky seem to have added up the viewing figures for all their sports channels across 24 hours, then pretended that these are all unique viewers without any crossover between programmes and fed the press a story trumpeting 14 million viewers without making the distinction between viewership numbers and actual viewers. You may change or cancel your subscription or trial at any time online. Just not 14 million people. Interestingly, this is the second-highest viewership numbers of all time for a paid channel, only next to American fantasy drama television series Game of Thrones. Heres why China poses a serious threat to European dominance. 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More than half of this season's remaining 372 matches will be made available free-to-air in China, with the rest accessible via subscription. According to Danny Lee of the South China Morning Post, over 70 percent of the 2.1 billion soccer fans in the world follow the Premier League making it, substantially, This enormous audience, a public hungry for the Premier League and hugely receptive to the product, generates an enormous income for EPL sides and has a self-perpetuating effect on the product. Initially, it is important to clarify the fairly obvious fact that it isnt just in Asia that the Premier League is an enormous vehicle. China Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 70m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. No-one really seems to be able to accurately measure it. Oche Balboa on Twitter: "Premier League viewing figures - Main Premier League global audience on the rise Premier League viewership on NBC up 21% for 2021/22 season Chinese soccer fans will be able to watch English Premier League matches on free-to-air television again revenue with good viewing figures. It should be noted that football in China is a powerful political tool as much as it is a form of entertainment. The previous agreement with PPTV, signed in 2019 and due to run until 2022, ended after a 160m payment due in March was not received. Naturally, every press release declares them to be amazed and delighted by increases in Prime subscribers, but without independently verifiable facts, we should raise an Ancelotti-style eyebrow.

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